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As one of the world’s largest influenza vaccine companies, helping safeguard people and communities worldwide is at the heart of what Seqirus does. This means driving the latest vaccine developments. And building a strong collaborative and innovative workforce focused on serving the needs of public health.
But like many other organisations, Seqirus’s workforce had been split up by the pandemic with some employees in manufacturing continuing to work on-site while others worked from home. That’s when they decided to turn to VP GO. With a large emphasis on teamwork and bringing employees together, it looked like the programme could help them not only improve their employees’ health and wellbeing but also be the solution to connect their employees no matter where they were.
“The Virgin Pulse programme, with its social and competitive elements, proved to be a fun way to promote health and stay connected while many of our global workforce worked on site or at home.”
– Gyuri Endes, Vice President of HR, Seqirus
Amidst the pandemic and a dispersed workforce, it was time to get creative with communications. How could they best spread the word about the programme? Planning, patience and perseverance paid off. And with the help of Virgin Pulse, Seqirus was able to generate a lot of excitement among their workforce, drive high engagement and participation and smash employee sign up numbers.
Goal: 1000 registrations
End result: 1315 registrations