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VP, Activation Solutions

Product Management

Remote, United States

Now is the time to join us! 

At Virgin Pulse we value and celebrate diversity and we are committed to creating an inclusive environment for all employees. We believe in creating teams made up of individuals with various backgrounds, experiences, and perspectives. Why? Because diversity inspires innovation, collaboration, and challenges us to produce better solutions. But more than this, diversity is our strength, and a catalyst in our ability to #changelivesforgood.   

Who are you?

The VP, Activation Solutions is the leader of Virgin Pulse’s Member Communications and Patient Engagement solution set and product line. You are the “solution CEO” responsible for the overall success of the solutions by creating and evangelizing a compelling strategy and vision, being in market with prospects and clients, and driving cross-functional initiatives including the end-to-end product lifecycle. You will be ultimately accountable for the success of your business including bookings, revenue, profitability, renewals, satisfaction, and value creation.


In this role you will wear many hats, but your knowledge will be essential in the following:  

  • Overall market success of the solution / product line including new logo and expansion bookings, renewals, and revenue


  • Maintain a deep understanding of our prospective client base – problems they are trying to solve, what they have in place today, how they measure success


  • Build relationships with our client base to guide further solution development


  • Create and evangelize the solution’s vision externally and apply it across Product, Marketing, Sales, and Operations


  • Develop and maintain the solution’s master plan including product performance, market and competitive intel, strategy, roadmap, market requirements, buyer personas, and business case


  • Maintain competitive set expertise to position with and around key installed solutions and guide further solution development that complements this approach


  • Collaborate cross-functionally with Commercial, Operations, and other departments, manage the full solution/product lifecycle activities and plan from inception to commercialization to maturity to sunset including strategy, vision, pricing, packaging, and

  • place (channels, distribution, market segments)


  • Be an innovative thought leader and champion Virgin Pulse externally


  • Become a trusted leader across all departments internally


  • Mentor a team of product managers responsible for day-to-day R&D activities

You’ll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.

What you bring to the Virgin Pulse team

In order to represent the best of what we have to offer you come to us with a multitude of positive attributes including:

  • Public speaking strength to support external webinars and conferences


  • Strong cross-functional collaborator and communicator with evidence of cross-functional issue resolution skills


  • Strong executive presence and presentation skills (both building and delivering)


  • Experience using quantitative and qualitative data to inform decisions and drive change


  • Attention to detail and ability to adapt to ongoing change


  • Results oriented leader with proven ability to build strong cross-functional relationships

You also take pride in offering the following Core Skills, Competencies, and Characteristics:

  • 10-15+ years experience in marketing, sales leadership, GM, or product line/brand management roles with product strategy and/or product management responsibilities


  • 10+ years relevant healthcare experience with (a) health plan member engagement and communications and/or (b) health system patient acquisition, engagement, and health marketing


  • Business degree (BA/BS required, MBA preferred)

No candidate will meet every single desired qualification. If your experience looks a little different from what we’ve identified and you think you can bring value to the role, we’d love to learn more about you!




Why work at Virgin Pulse??? 

We believe a career should provide competitive pay and benefits, a collaborative and supportive culture and cutting-edge technology and services. Virgin Pulse is an equal opportunity organization and is committed to diversity, inclusion, equity and social justice. To that end, we make a particular effort to recruit candidates from minoritized backgrounds to apply for open positions.


In compliance with all states and cities that require transparency of pay, the base compensation for this position ranges from $230,000. Note that salary may vary based on location, skills, and experience. This position is eligible for target bonus/variable compensation as well as health, dental, vision, mental health and other benefits.